Agency :: Wieden + Kennedy
My Role :: Concept & Creative Direction
Agency :: Wieden + Kennedy
My Role :: Concept & Creative Direction
Agency :: Wieden + Kennedy
My Role :: Concept & Creative Direction
Agency :: Wieden + Kennedy
My Role :: Concept & Creative Direction
Agency :: Wieden + Kennedy
My Role :: Concept & Creative Direction
Typeself is a time-consuming project of turning people’s stories into portraits through a character-at-a-time-printer.
* Spoiler alert: this is a project that embraces the pleasure of the analogue and the beauty of the inconvenience.
Spoiler alert: this is a project that embraces the pleasure of the analogue and the beauty of the inconvenience.
Spoiler alert: this is a project that embraces the pleasure of the analogue and the beauty of the inconvenience.
Spoiler alert: this is a project that embraces the pleasure of the analogue and the beauty of the inconvenience.
THE HACK
Typeself was born as a thought of how words can create a perception of you. So we got our hands down on dirt and started to hack an old typewriter.
THE HACK
Typeself was born as a thought of how words can create a perception of you. So So we got our hands down on dirt and started to hack an old typewriter.
THE HACK
Typeself was born as a thought of how words can create a perception of you. So we got our hands down on dirt and started to hack an old typewriter.
The making involved tearing up, deconstructing and decoding several typewriters to create unique combinations of characters that formed people’s faces.
The making involved tearing up, deconstructing and decoding several typewriters to create unique combinations of characters that formed people’s faces.
The making involved tearing up, deconstructing and decoding several typewriters to create unique combinations of characters that formed people’s faces.
The making involved tearing up, deconstructing and decoding several typewriters to create unique combinations of characters that formed people’s faces.
The making involved tearing up, deconstructing and decoding several typewriters to create unique combinations of characters that formed people’s faces.
THE EXHIBITION
When we got it. After that, and thanks to all our W+K colleagues as beta testers, we held an exhibition with all their characters.
THE EXHIBITION
And we got it. Thanks to all our W+K colleagues as beta testers, we held an exhibition with all their characters.
THE EXHIBITION
And we got it. Thanks to all our W+K colleagues as beta testers, we held an exhibition with all their characters.
Surrounded by the results, the old machine kept typing slowly and loudly hundreds of individual portraits during that summer in Shanghai.
Surrounded by portraits, the old machine kept typing slowly and loudly more individuals during that summer in Shanghai.
Surrounded by portraits, the old machine kept typing slowly and loudly more individuals during that summer in Shanghai.
Surrounded by the results, the old machine kept typing slowly and loudly hundreds of individual portraits during that summer in Shanghai.
Surrounded by the results, the old machine kept typing slowly and loudly hundreds of individual portraits during that summer in Shanghai.
+ WATCH THE FULL CASE STUDY < SOUND ON >
+ WATCH THE FULL CASE STUDY < SOUND ON >
+ WATCH THE FULL FILM < FLIP TO HORIZONTAL > SOUND ON
BACK TO DIGITAL
To conclude the project, and to make it even more nonsense, we translated every portrait into a digital format.
BACK TO DIGITAL
To conclude it, and as a wink, we translated every paper into a digital format.
People could find themselves in a long and always growing list to see their portraits form and dissolve in a wave of letters.
People could find themselves in a long and always growing list to see their portrait form and dissolve in a wave of letters.
People could find themselves in a long and always growing list to see their portrait form and dissolve in a wave of letters.
People could find themselves in a long and always growing list to see their portrait form and dissolve in a wave of letters.
People could find themselves in a long and always growing list to see their portrait form and dissolve in a wave of letters.
AWARDS
One Show China < Gold >
Spikes Asia < Silver >
Clio < Short-Listed >
The One Club < Merit >
AWARDS
One Show China: Gold
Spikes Asia: Silver
Clio: Short-Listed
The One Club: Merit
AWARDS:
One Show China: Gold
Spikes Asia: Silver
Clio: Short-Listed
The One Club: Merit
Concept & Creative Direction: Northy Chen & Marula Vaz / Art Direction: Sui Yao / Engineering & Code: Edward Jiang & Ashley Cheung / Editing: Hiro Ikematsu / Thanks: W+K, Yang Yeo & Paul Stechschulte.
Concept & Creative Direction: Northy Chen & Marula Vaz / Art Direction: Sui Yao / Engineering & Code: Edward Jiang & Ashley Cheung / Editing: Hiro Ikematsu / Thanks: W+K, Yang Yeo & Paul Stechschulte.
Concept & Creative Direction: Northy Chen & Marula Vaz / Art Direction: Sui Yao / Engineering & Code: Edward Jiang & Ashley Cheung / Editing: Hiro Ikematsu / Thanks: W+K, Yang Yeo & Paul Stechschulte.
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