A media installation created for Ermenegildo Zegna's new sunglasses collection.

Two black tables made by two 75" LCD screens arranged horizontally, transforming the table in a visual and physical surface.
On top of the screen and over realistic ice cubes and drops made by silicone, different spots were defined to place the sunglasses.
A specific video was created with motion graphics, particles and 3d, resulting in a water display with reactions between the ice cubes, the sunglasses and the public.

Stay tuned: a video document soon.

Brand: Ermenegildo Zegna
What: Physical and visual installation
Where: Shanghai

Agency: The 3rd Floor
Idea & Production: The 3rd Floor
Designer & Art Director: Marula
Motion Graphics & Particles: Marula
Edition, Postproduction & Color Grading: Marula
Through: GHC
Thanks: Giordano de Giuli